There is very few filmmakers today who are able to express genuine outrage in their movies without making it political and needlessly alienating part of their audience. Social commentary is hard to accomplish, mostly due to the constantly shifting media landscape and society. People’s sensitivities and priorities change over time. Audiences have grown to become more ambitious and selective due to the vast variety of content that is out there for them to grab and consume. Some stories are not considered relevant anymore and it’s often a simple matter of turning the other way and losing interest over a particular topic.
Hollywood has a history of wrestling with this kind of social commentary and more often then not, the film industry has failed to address important matters in a compelling, timely fashion. What was once considered social commentary done right, today is a pile of toothless remakes and reboots in the vein of Adam McKay’s horrendously bad and vapid Vice, the prime example of a recent movie aiming for the stars with its commentary on corrupt, capitalist governments and ending up in the garbage because of how genuinely distant it felt from its audience. Hollywood’s status of privilege and wealth often gets in the way of capturing the reality most people live in and thus doing justice to the struggle many experience on a daily basis. Most filmmakers today are not angry enough, and if they are, they are incapable of expressing that anger in a way that makes audiences relate with it. But it didn’t use to be like that. Once a upon a time, there was Spike Lee, carrying the torch of outrage, and his underappreciated entry into the new millennium, Bamboozled from 2000, is an example of accomplished social commentary.

Spike Lee is known for a lot of things. He’s a renowned basketball fan, an outspoken civil rights activist, a former film student of Martin Scorsese, and above all, he’s got a history of being mad at America and addressing this simmering anger and frustration through his movies. Ending the 80s with his most popular work, Do the Right Thing where he tackled street violence, and going into the 90s by dishing out the likes of Jungle Fever, Malcolm X, Clockers and Summer of Sam, that saw him at the receiving end of an endless stream of threats on his life and his loved ones’, Spike finally came full circle and got his long-deserved Oscar for writing BlacKkKlansman, a movie that re-captured the Spike we all knew and loved – mad Spike, a Spike that does not take no for answer and will let everyone know about it.
As I revisited  Spike Lee’s filmography, I happened to stumble upon Bamboozled, a satire about American television and mediatized racism that seems to have gone under the radar of most audiences since its initial release in 2000. Thanks to the restoration by Criterion, Bamboozled is now available to everyone and is definitely an important piece to the director’s body of work and a vital commentary that is just as relevant today as it was twenty years ago, if not more. The film’s premise is very basic: an African-American TV network writer, Pierre Delacroix, is given the task to make an outrageous show in order to raise viewership in the light of the emergence of Internet, video-games and TV packages responsible for killing traditional television audiences. The show is a blackface minstrel show, an insane concept for daytime TV, but also, in Delacroix’s mind, a strong protest against the powers that be. The show is bound to fail, and yet, to everyone’s surprise, it becomes a huge hit.

Riffing off of Sidney Lumet’s landmark film, Network, Spike Lee’s outrage at America’s cultural core involving a long and prominent history of racist mediatization of African Americans shows the risks that audiences run whenever they press play. Whereas in Network, the truths and ramblings of a failed TV anchor become a national sensation, in Bamboozled the televised manifesto meant to address the evil of American media is twisted into a family show for mostly white audiences. Whereas Sidney Lumet’s film was a reaction to current-day developments (in 1976, obviously) within American TV audiences and their relation to mediatized violence, Bamboozled is much larger and dense in scope: it is an uncompromising attack on the past, present and future of American culture.
Conceived out of spite for his boss who frequently rejected any of his scripts portraying African Americans in a positive light, Delacroix’s blackface minstrel show is filled with racist jokes, insults and the worst kind of stereotypes, all meant to cause a national uproar. The show’s ambition does not go beyond making fun of the two protagonists, ”two Negroes on a watermelon patch” called Mantan, the show’s tap-dancing star and  his friend, Sleep ‘n Eat. The sole mission for this show is to fail. Big time. Get the numbers of viewers up, ”feed the idiot box” and get off the air. This way, Delacroix hopes, he will have been able to finally express himself artistically and make his outrage against American TV a topic of discussion for the general public. However, as I previously mentioned, the show becomes a big hit, and Delacroix’s ideas get taken away from him and manipulated by a roomful of white writers whose job it is to please the audience and turn the show into a product.

If you thought Spike Lee was pissed in Do the Right Thing, you got another thing coming. In Bamboozled, Spike’s outrage is palpable and contagious. He is mad at a number of things but most of all he is mad at our tendency of imprisoning ourselves within the confines and limits set by what we are fed from a cultural standpoint. Delacroix’s blackface show has no right to exist. It has no right to live and breathe within most American households. Its primitive, evil depiction of African Americans should rightly be punished. And yet, in a country built on slavery and the Three-Fifth Compromise (three-fifths of a person) this is not the case. Even the most hateful form of expression against a whole race becomes a product for daytime TV that audiences can enjoy over a cup of warm cocoa and a bowl of cereal before heading out to work. Soon enough, billboards on Times Square start showing the highly controversial blackface. The two protagonists, Mantan and Sleep ‘n Eat become cultural phenomenons. Audience members start showing up to tapings of the program wearing blackface and proudly screaming ”I’m a nigger!” on live TV. Through this grotesque, on-the-nose vision of fading morals and a broken down system that thrives on and rewards bigotry and racism, Spike Lee finds himself attacking the core of America’s cultural structure.

And here is why Spike’s social commentary is far superior than anyone else’s today: he refuses to make excuses for all involved. Everyone is complicit. From the TV executive that tries to convince Delacroix that he has as much of a right to say nigger as him because his wife is black and his kids are biracial, to the audiences tuning in at home and buying the show’s merchandise, to the black community that is too comfortable and too complacent to act, and those who act, act without thinking rationally, to Delacroix himself who becomes his own worst enemy and starts losing sight of what the show’s initial message was. Because this is what social commentary should be. It should be a reminder that takes no prisoners, a barrage of smart critique that makes you think well after the film is over. Bamboozled did just that. It left me feeling dirty and tired. Complicit. Complicit because I took for granted the misrepresentation of African American culture in Gone with the Wind. Complicit because too many times I’ve said ”It’s just a cartoon,” or ”In those days it was different.” Complicit because I did not do enough research or was too lazy to inform myself. Therefore, one of the people Spike was talking to through Bamboozled, believe it or not, was me. And you.

Going into more detail about this film would certainly spoil the fun and strip the film of its dense texture (there is really too much to talk about. Spike goes after everybody: Hollywood, celebrities, politicians, misogynists, advertisers, and on and on…).
At the end of the day, social commentary is about provoking the audience rather than teasing. And more often than not, Hollywood settled on teasing. Just think about it. The wildly acclaimed Best Picture winner of 2018 (the same year Lee’s BlacKkKlansman was in the awards race), Green Book, the true story of an African American artist was ultimately manipulated and turned by a team of white writers, producers and director into a family friendly story about the friendship between a black man and a white man. This is what Spike Lee is talking about. This is what we are up against. And in the case of Green Book, Maurice Shirley’s own family spoke out against the misrepresentation of Shirley’s life for the sake of ‘teasing’ (and pleasing) the audience. This is the way it goes. By simply purchasing a ticket to go see a film like Green Book or renting it on a streaming platform, we are complicit in this misrepresentation.
Bamboozled reminds us that these movies, these pieces of culture matter. They have an impact on our perception of reality. By watching movies, reading books, catching up on our favorite shows, we learn about history, day-to-day affairs and our worldview is shaped according to this content.
Bamboozled tells us to ”wake the fuck up.” We can still turn things around.